when naming your business just doesn't click

Over the years I’ve come to appreciate that there is a rhythm and a flow to everything, an order and sequence to things then they work well. That flow is unique to every business and every project. When you are tuned into that as an Empowered Entrepreneur, so much energy and time is saved. Instead of forcing decisions through, spending time going over old ground, agonising over all the possible options and ultimately suffering from post decision dissonance, your choices are timely, accurate and keep the momentum of inspired work going. 

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Elizabeth Cairns Comments
Interview with Fiona Humberstone on her 2nd book Brand Brilliance

It was my great pleasure to edit Brand Brilliance the best selling second book by Fiona Humberstone. Just after Brand Brilliance came out we recorded this interview about her publishing journey and a lot more besides. 

We talk about what it was like for Fiona to write and publish Brand Brilliance. Why it's so important for her to be working at the edge of her comfort zone and why she never plans more than six months ahead.

We dip into her tools for inspiration and how she structures her business so that all the elements feed into each other.

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InterviewsElizabeth Cairns
why working for the money doesn't make sense in business

For many entrepreneurs I've met, being fully booked up weeks in advance with work doesn't always feel good. It may not conjure up feelings of dread exactly but sometimes there can be a little sinking feeling, a niggling doubt, maybe a reticence to get started or a sluggishness at the thought of another day at the grindstone. It's as if you've traded something, you're not quite sure what it is, but it doesn't feel like you've got the best deal. It's really not uncommon.

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A few words on procrastination

Procrastination is such a biggy for so many of us isn't it? It's something that comes up time and time again for creative entrepreneurs as THE thing that most gets in the way of achieving potential. 

So I thought I'd share a few thoughts on this beast in a very short less than 8 minute audio that might just open up your thinking a little and start to get some momentum going for you if you're prone to this pesky habit. I hope you find it helpful. 

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AudiosElizabeth Cairns
A guided relaxation for the afternoon slump

I don't know about you but there are times when I've just needed to hit the reset button, down tools and sleep mid afternoon, although I personally believe daily naps should be enforceable by law, in reality I know we rarely feel we have the time to stop. But what if you knew it was actively benefitting your business? That it would actually accelerate things?

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Elizabeth Cairns