Episode 1 The Magic of Muses

In this first episode Fiona and I are in conversation about muses, what are they, why you need them, how to find them and we tackle some trouble shooting. We explain the difference between demographics and psychographics and why you need both.

How to get really specific with your muses and why you should, and we talk about the different approaches that Fiona and I take than informs the visual branding and copywriting work that we do.

We dig into how muses mesh with your magic and how they help you craft a business that really works for you.

At the end of each episode we usually tackle a short question from a listener, this week we’re in conversation about these challenging times with the subject…it’s ok if you’re not ok…

You can listen to the show wherever you get your podcasts or by clicking on the link below.

If you have any questions or comments please do get in touch, we’d love to hear from you. Thanks so much for listening.

Thank you to the lovely Cecelina for the beautiful photography.