Season 6 - Episode 33 - Copying and Competition
Picture this: you've spent months, maybe even years, perfecting your unique product or service, pouring your heart and soul into every detail. Then, out of the blue, you stumble upon a carbon copy of your efforts being touted by a competitor. How do you handle it? Today, we're taking a deep dive into the murky waters of copying, comparison and competition within the entrepreneurial world.
Inspired by a listener's question, we break down how to handle the experience of being copied, the emotional toll it takes, and the different forms copying can take, such as mimicking branding, ideas, or approaches.
We'll look at how copying is not only a blow to the original creator but also a stumbling block for the replicator's business. As ever, we share from our own experience as well as valuable resources for addressing more serious copyright infringement.
The two mentioned in the episode are ACID more info can be found here https://www.acid.uk.com/ and Sarah Watson offers helpful advice on dealing specifically with product design copies on her website here https://www.balineum.co.uk/pages/dealing-with-product-copies
We also address how to approach things when confrontation feels like conflict, especially on public platforms such as social media. In an era of AI and shortcuts often leading to unoriginal content, we champion authenticity in branding and copywriting. We explore how to maintain professionalism and empathy, even when putting down a clear boundary. We wrap up with a word on creating agency in your own space, emphasising the need to take control of our own energy and create a positive impact that ripples.
The episode in more detail
(00:09) Dealing With Copying and Competition
This chapter explores the topic of comparison, competition, and copying in the entrepreneurial world. We discuss a listener's question about how to handle being copied by others in the industry and the emotional impact of this experience. We also offer resources for dealing with copyright infringement and touch on different ways that copying can occur, such as through branding, ideas, or approach. Emphasising the importance of addressing the emotional toll of being copied, we provide practical advice for handling the situation.
(14:05) The Impact of Copying on Business
This chapter explores the topic of copying in the design industry. We discuss how big retailers often commission third party design agencies that may be out of their depth, resulting in copied designs from Pinterest. We also touch on the impact of copying on both the originator and the replicator's business, as well as the lack of depth and understanding that comes with copying. We share a personal example of how copying can be damaging to a client's unique IP and how it limits both businesses involved. We emphasise the importance of finding one's unique thread in the tapestry of the industry and how copying creates noise and confusion for both brands. Overall, this chapter highlights the negative effects of copying and the importance of honing one's own unique ideas.
(27:21) Brand Identity Theft and Responding Decisions
This chapter explores the topic of dealing with copycats in business. We discuss the potential risks and implications of not addressing someone who has copied your brand identity. We also explore the criteria for deciding whether to respond or let it go, and the importance of understanding the desired outcome. It is crucial to approach the situation with a clear and rational mindset, rather than an emotional one. We also touch on the lack of clear legal guidelines in this area and the importance of exploring the moral aspect of the issue.
(39:24) Navigating Conflict With Compassion and Curiosity
This chapter explores the challenges of maintaining authenticity in branding and copywriting. We discuss how shortcuts and the rise of AI can lead to generic and unoriginal content, and emphasize the importance of playing to one's strengths and honoring their own space. We also provide tips on how to approach potential infringements with compassion, curiosity, and a clear understanding of desired outcomes. The key takeaway is to prioritise relationship-building and avoid making assumptions in order to navigate these situations effectively.
(46:34) Navigating Conflict in Social Media
This chapter explores the topic of handling conflict on social media. We discuss the negative effects of public shaming and the importance of using different approaches depending on the desired outcome. We emphasise the need for empathy and understanding when confronting someone, and the benefits of seeking outside mediation if necessary. The key takeaway is to remember that we are dealing with people and to handle conflicts with sensitivity and gentleness.
(56:07) Creating Agency in Your Own Space
This chapter explores how we can take control of our own energy and create a ripple effect in our surroundings. By standing tall, owning our space, and setting intentions, we can feel empowered and impact our own energy. It's important to approach this from a place of inspiration rather than fear. This situation may have highlighted areas where we can tighten up our communication and showcase our skills. Ultimately, it's about regaining a sense of agency and using this opportunity to take our work to the next level.
